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MARKETING OPERATIONS NEWS
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Seasons greetings from our
final edition of the Marketing Operations newsletter for 2023, which
includes the latest
on best practices, knowledge sharing and system/process updates for our global and
regional sales and marketing colleagues. If you have a learning or
success to share with the community connect
with us. Be the first to share and let others know what is working!
You
are receiving this newsletter because you are a member of global marketing
and communications distribution list or you have signed up through the
Marketing Operations Toolbox.
Previous editions of the newsletter can be
found here
on the Marketing Operations Toolbox.
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Marketing Operations Open Office Hours – Join Next Session
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Join
us for the first Open Office Hours session of 2024 where we will be presenting the 2023 Marketing Performance Review. Join your fellow
marketers on Wednesday January 10th as we cover
the following:
·
Showcase: 2023 Marketing Performance Review
·
Ask a question - Pre-submit your questions here or ask during the
call
·
Discuss how to best leverage our
systems/process for effective marketing.
Plan
to attend the next Open Office Hours on January 10th @ 9am
EST. Register here to receive the
monthly invite.
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Participate in Our Marketing Operations Survey
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We are
committed to LEAN continuous improvement and ensuring your experience with
Marketing Operations is top-notch. To help us achieve this, we would
appreciate your participation in a brief survey. Your feedback will offer
us insight into your experience and highlight areas for improvement.
Your input
is extremely valuable to us and has previously been instrumental in
implementing changes and enhancements to our team and services. This survey
provides an excellent platform for you to share your insights.
You can
access the survey through this link until the end of
January. We appreciate your time and feedback.
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Marketer Dashboard Now Includes Webinars and Events
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As Joy Thomas highlighted in an
email last week, we are pleased to announce that the Marketer Dashboard has been enhanced and now includes Webinars and
Events. With this enhancement, the Marketer Dashboard
is a one-stop location for managing all your
active marketing requests, including Email Outreach, Website, Organic
Social, Paid Search & Social, Webinars and Events.
Additional information is
provided in a new guide to the dashboard available in the training section of the Toolbox
We
welcome any feedback on the dashboard so please don’t hesitate to contact us.
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Three New Guides Added to the Marketing Operations Toolbox
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We're excited to
announce the development of new documentation to accompany the recent
enhancements to the Marketing Operations Toolbox and the launch of the
Marketer Dashboard. These resources are now available in the Training Section of the Toolbox and include the following guides:
We
strongly recommend these guides as invaluable resources for onboarding and
familiarizing yourself with the tools.
We
continually strive to improve our resources and deliver the best possible
experience for you. If you have any suggestions for improving these guides
or ideas for additional resources you’d like to see on the Toolbox, please contact us.
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Review of 2023 Key Best Practices
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In
the December Marketing Operations Open Office Hours, Kristen Powell presented
hosted an interactive Review of Key 2023 Best Practices.
If you missed the call and are interested in understanding the
best practices you can access the presentation here.
Plus,
don’t forget that all previous Open Office Hour presentations can be found here.
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2023 Latest Paid LinkedIn Benchmarks
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Analyzing
the performance of our paid strategies is crucial for insights into their
quality and effectiveness. Benchmarking offers a convenient means for you
to assess and identify areas for improvement in your campaigns. Enhance the
success of your advertisements with Latest
benchmarks
for paid campaigns, curated specifically from LinkedIn.
If you have any questions, please reach out to Hemant Galagali and Sandeep Kamboj.
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Boost your Lean Experience with Digital Workspace
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The future of
work is the IQVIA
Digital Workplace. This
cutting-edge platform is designed to revolutionize the way we work,
collaborate and communicate, and will empower you to be more productive,
efficient and engaged in your daily tasks
Find
out more here.
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Useful Links
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Below you will find several links for Marketing Automation tools, resources, and reports
Don’t forget
to join in on the Marketing Operations office hours which is on the first
Wednesday of the month at 9am EST if you have any questions! The next
session is January 10th. You can register or pre-submit any questions/topic
ideas
through the Marketing Operations Toolbox.
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Confidential
– For Internal Use Only
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